Multicultural Marketing...What is it, and Why is it Important?

What is the importance of Multicultural Marketing? Well,  just looking at the Canadian audience who are multicultural,  one can quickly provide any marketer the advice to best reach that audience is by considering the whole audience's diverse identity.

In my own experience of growing up in Canada I never saw much diversity or any real women of colour to relate to in my everyday life. However, todays millennial's in North America are emerging  in greater diversity compared to past years and the way they interact with the world is extremely different to teens years ago.

Social Media has done great creating communities and connections between people to represent the greatness and significance of recognizing the beauty of peoples identities.

For instance, looking at the FIFA  a world event requires advertising through the multicultural marketing lens. Thus businesses like Ford embraced this by creating an interactive page having people choose three of their most favoured teams to create their special individual t-shirt representing them and their love for the FIFA games. The t-shirt making website can be found here http://camisetronford.com . A clever and great way to include everyone in the fun!


https://twitter.com/Beyond_MCulture, https://www.facebook.com/beyondmulticulturalism/

Multicultural Jamz!

I believe the best way to understand the world of multiculturalism of today is done through art, film and music. Especially through artists like TALA who spoke with Buzzfeed about how the diverse cultures of her own family and growing up in London brought about a natural synergy between the West and Middle East into her music which was her identity.

Mixing and melding cultures can be a beautiful thing as each great aspect presents inspiring beauty and truth that connects everyone. It is funny to think as a child the thought of my western friends hearing the sounds Bollywood songs beating through the cracks of my families walls burdened me with sheer embarrassment. Yet, today artists like the inspiring MIA brings people from everywhere to dance happily to the sounds of Bollywood, traditional indian instruments, and other wonderful sounds of the world.

It is truly fantastic  what is going on in music today bringing the world to a lovelier, innovative, and beautiful place.