Multicultural Marketing...What is it, and Why is it Important?

What is the importance of Multicultural Marketing? Well,  just looking at the Canadian audience who are multicultural,  one can quickly provide any marketer the advice to best reach that audience is by considering the whole audience's diverse identity.

In my own experience of growing up in Canada I never saw much diversity or any real women of colour to relate to in my everyday life. However, todays millennial's in North America are emerging  in greater diversity compared to past years and the way they interact with the world is extremely different to teens years ago.

Social Media has done great creating communities and connections between people to represent the greatness and significance of recognizing the beauty of peoples identities.

For instance, looking at the FIFA  a world event requires advertising through the multicultural marketing lens. Thus businesses like Ford embraced this by creating an interactive page having people choose three of their most favoured teams to create their special individual t-shirt representing them and their love for the FIFA games. The t-shirt making website can be found here http://camisetronford.com . A clever and great way to include everyone in the fun!


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